About Flowers

About Flowers is a modern and contemporary flower shop in the centre of The Hague where we create stunning flower arrangements for individual and business to business customers, with a passion second to none. We can provide a variety of arrangements for different occasions and interiors. Besides our beautiful flowers and plants our shop displays a fine collection of ceramics, glassware and other home accessories.

Our shop is situated in a beautiful 19th century building, on the Korte Houtstraat 14 in The Hague. Opening times are from Monday to Friday from 08.00 – 18.00 hours and on Saturday from 09.30 – 17.00 hours.

Who are we?

My name is Susan de Vreugd, and after 25 years in paid employment in a flower shop in the Bezuidenhout district of The Hague, I decided to venture out on my own and my shop About Flowers was officially opened on 17th May 2009 by alderman Frits Huffnagel. Prior to the opening, a camera crew from the RTL4 tv show “I’m starting my own business”, constantly followed our preparations for the new shop.

I have now been the owner of About Flowers for more than six years. Together with Lex de Jong, who also has built up an extensive track record in the flower business, and Sander Eijkelhof, we pride ourselves on our exquisite floral creations. In the meantime we have acquired a significant client base who regularly return with great satisfaction to our flower shop.

Sustainable florist

We are affiliated with the Barometer Sustainable Florist, an independent and official label with which a florist discloses that the assortment of flowers and plants and the conduct of business in the shop are more durable. A florist must meet mandatory requirements for certification and a minimum number of points through several measures. About Flowers has achieved the highest level gold, with which we are committed to sustainability in all facets. The certificate is available in the shop for inspection.